Have you ever thought about customizing your WordPress embeds?

Not that there’s anything wrong with the defaults. WordPress gives you a neutral, adaptable design that fits seamlessly into almost any layout. This is why many leave the default unchanged.

However, with a little effort, you can make your embeds reflect your brand, match your site’s design, and even display extra information—beyond the title and excerpt.

In this article, you’ll see several ways to tailor both the look and content of your WordPress embeds. Let’s dive in!

What are embeds?

Embeds let you include external content in your posts, including videos, polls, social media posts, and even content from other WordPress sites.

The YouTube videos you see on different websites are almost certainly embeds, except for a few that use custom players. Likewise, just as you can include YouTube videos on your website, others can embed your WordPress posts on theirs.

If a service is supported, you can embed a resource simply by pasting a URL into the Embed Block. If it’s not, you’ll have to use the Custom HTML Block to insert the embed code. The embed code nearly always contains an iframe tag.

In both cases, the front-end displays an iframe pointing to a simplified, embed-friendly version of the content at the canonical URL.